• Looking for ways to better understand and communicate with your youngest employees or relatives?
• Want the ability to interpret the new language of the Millennials (those born in the late 1970s through 2000)?
• What about clues to see how type is revealed by them?

Join us as Judah Pollack—a new leader in the type community—uses film clips, YouTube videos, social networks, and online games to help us explore how growing up with an explosion of technology allows Millennials to express type in new ways.

The Millennial generation communicates through images as much as words. Their language has been shaped by technology to become image. Think of texting images like OMG, LOL, or ROTFLMAO. They shoot movies on their iPhones and edit them on their iMacs. It is a mistake to communicate to this generation through language alone, and through Freudian signs. They are already creating their own symbols and will relate to a Jungian symbology.

In this workshop Judah will look at some of the Millennials' cultural symbols and how they correspond to Type. He will also investigate ways to use these new symbols to engage the younger generation in a dialogue around Type. You will come away heartened that the Millennials are not as hopeless as the conventional media makes them out to be and excited at your own prospects for communicating effectively with them.

Preregister online now! A special introductory price is available to visitors for this event. Bring a friend, co-worker, family member, and any millennials in your life!

Current CCC Members = Free
Special Half-Off Introductory Price:

• Visitors = $27.50
• Students = $8.75 (photo ID required)

CASH or CHECKS only, please; paying at door OK

Click here for the 2010–2011 membership form (in PDF format). You can either bring your completed form to the September program, or mail it to the P.O. box noted on the form.

About the Speaker: Judah Pollack (INTP) is a Certified MBTI® Practitioner, writer, and founding partner of Pollack Silva Pollack, a leadership technology firm. He is currently working with the U.S. Army's TRADOC Command to develop its Starfish Leadership Program. He is also working with New York Times bestselling author Ori Brafman on his next book. Judah was named writer of the year by the New Hampshire Press Association for his coverage of the 2004 presidential primary. A self-proclaimed type disciple of Linda Berens, Judah is co-chairing, with his business partners, the 2011 APT International Conference to be held in San Francisco in August 2011.

You can learn more about Judah at his Web site and on Facebook and LinkedIn.

You can also see “Type in Wonderland,” a short video that Judah's team made for the 2011 APTi Conference in San Francisco, by going to the APTi Web site and clicking on “Save the Date: 2011 APTi Conference.”

Location of This Workshop:
Sutter Cancer Center
2800 L Street (at 29th)
Sacramento, 95816

Questions? Call Saori Choulos at (916) 529-5421.

Attachment	Size
Pollack_Sept2010FF.pdf	122.83 KB